HashtagHigherEd US is a dedicated forum for higher education marketing and communications professionals to come together and share best practices in communication, marketing and branding strategies in a crowded and dynamic landscape.

Day one: Communicate with the next generation

Day one will deliver advice and best practice on adapting your communication style for the next generation. Featuring the brands that Gen Z connect with the most, discover how to build a brand that attracts new students to your university and position yourself as a disruptor when it matters the most.

• Stand out with your brand proposition
• Asset-based communication strategies
• Compelling messaging around sustainability and social issues
• Student-generated content
• Preparing for Generation Alpha

Day two: Connect branding with reputation

Day two will focus on using data to inform your communications strategy and connecting communication strategy with institutional reputation management. We will explore measuring and managing reputation, and how to enhance communication with prospective students, alumni and donors.

• Inclusive and accessible marketing
• Navigate political polarization
• Measure and manage university reputation
• Use data to inform branding and messaging

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A 20% discount is available for groups of 3+ delegates, use the code GROUP20 to apply the discount.

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Speak

High-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. To register your interest in speaking at a THE event, please click below to access the speaker application form.

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Host

Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. We bring together university and academic leaders with politicians and business chiefs to share best practice and innovation in the development of world-class universities.

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Sponsor

We offer unrivalled and consistent quality of content, senior-level networking, and a legacy of debates and discussion hosted within the agenda. Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global HE community.

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Be a part of our thriving community. Join the THE Events Network for an annual cost-saving fee.

• Save on events: Free and discounted tickets to all our events
• Grow your network: Join a community of thought-leaders and build relationships with industry peers
• Discover key insights: Access the latest university performance data from around the globe
• Feel connected and informed: Attend in-person events, join live discussions online and watch webinars on-demand
• Access bespoke content: Receive a tailored post-event email with resources and editorial coverage

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