Cut through the noise:
Build a university brand to stand out

June 1–2, 2023 | Washington, DC

HashtagHigherEd US is a dedicated forum for higher education marketing and communications professionals to come together and share best practices in communication, marketing and branding strategies in a crowded and dynamic landscape.

Day one: Communicate with the next generation

Day one delivered advice and best practices on adapting your communication style for the next generation. Featuring the brands that Gen Z connect with the most, attendees discovered how to build a brand that attracts new students to their universities and position themselves as a disruptor when it matters the most.

Stand out with your brand proposition
Asset-based communication strategies
Compelling messaging around sustainability and social issues
Student-generated content
Preparing for Generation Alpha

Day two: Connect branding with reputation

Day two focused on using data to inform your communications strategy and connecting communication strategy with institutional reputation management. We explored measuring and managing reputation, and how to enhance communication with prospective students, alumni and donors.

Inclusive and accessible marketing
Navigate political polarization
Measure and manage university reputation
Use data to inform branding and messaging

"With speakers ranging from marketers, communications experts to internationalists, delegates will leave with the full picture of how to best communicate about their university in today’s globalised world."

Christopher Cripps
Senior adviser of global engagement and diplomatic affairs
Sorbonne University

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High-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our attendees. To register your interest in speaking at a THE event, please click below to access the speaker application form.

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Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. We bring together university and academic leaders with politicians and business chiefs to share best practice and innovation in the development of world-class universities.

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We offer unrivalled and consistent quality of content, senior-level networking, and a legacy of debates and discussion hosted within the agenda. Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global HE community.

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