• No notifications yet.
  • Sign Out
logo image
  • logo image
Registered User? Login
Forgot Password?
Sign Up
loader image
New User? Sign Up
Forgot Password?
Login
loader image


    Cut through the noise:
    Build a university brand to stand out

    20–21 April 2023
    The Frederick Douglass Centre, Newcastle University, UK

    Register for 2024

    HashtagHigherEd UK is a dedicated forum for higher education marketing and communications professionals to come together and share best practices in communication, marketing and branding strategies in a crowded and dynamic landscape.

     

    Day one: Cut through the noise

    Day one delivered advice and best practice on adapting your communication style for the next generation. Featuring the brands that Gen Z connect with the most, delegates discovered how to build a brand that attracts new students and position themselves as a disruptor when it matters the most.

    • Stand out with your brand proposition
    • Make the most of social media
    • Compelling messaging around sustainability and social issues
    • Data to inform branding and messaging


    Day two: International marketing and engagement

    Day two focused on building strategies to attract new international students, from accessing new markets to conversion and communication styles. We covered using global student and alumni networks to create a compelling narrative for prospective students. Delegates explored how to position themselves as an attractive option for students all over the world.

    • Deliver digital marketing campaigns to international audiences
    • Adapt brand messaging for international markets
    • Authentic storytelling to strengthen your brand
    • Harness the power of the student voice and alumni networks
    • Build your brand in emerging international markets

    "With speakers ranging from marketers, communications experts to internationalists, delegates will leave with the full picture of how to best communicate about their university in today’s globalised world."


    Christopher Cripps
    Senior adviser of global engagement and diplomatic affairs
    Sorbonne University

    Partners

    Organiser
    Partner logo
    Host partner
    Partner logo
    Content partner
    Partner logo
    Content partner
    Partner logo
    Engagement partner
    Partner logo
    Engagement partner
    Partner logo
    Event partner
    Partner logo
    Event partner
    Partner logo
    Event partner
    Partner logo

    Get involved

    Speak

    High-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. To register your interest in speaking at a THE event, please click below to access the speaker application form.


     


    Host

    Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. We bring together university and academic leaders with politicians and business chiefs to share best practice and innovation in the development of world-class universities.


     


    Sponsor

    We offer unrivalled and consistent quality of content, senior-level networking, and a legacy of debates and discussion hosted within the agenda. Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global HE community.


     

    Be a part of our thriving community. Join the THE Events Network for an annual cost-saving fee.

    • Save on events: Free and discounted tickets to all our events
    • Grow your network: Join a community of thought-leaders and build relationships with industry peers
    • Discover key insights: Access the latest university performance data from around the globe
    • Feel connected and informed: Attend in-person events, join live discussions online and watch webinars on-demand
    • Access bespoke content: Receive a tailored post-event email with resources and editorial coverage


     

    Join our mailing list and be the first to hear about the latest event news


     

    Information


    Other THE events

    Terms and conditions

    Privacy policy

    Code of conduct

    Contact us

    Get involved


    Host an event

    Partner with us

    Speak at an event

    THE Events Network

    Social


           


    Times Higher Education
    26 Red Lion Square
    London, WC1R 4HQ

Contact the organizer
Contact the organizer