HashtagHigherEd UK is a dedicated forum for higher education marketing and communications professionals to come together and share best practices in communication, marketing and branding strategies in a crowded and dynamic landscape.

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Day one: Cut through the noise

Day one delivered advice and best practice on adapting your communication style for the next generation. Featuring the brands that Gen Z connect with the most, delegates discovered how to build a brand that attracts new students and position themselves as a disruptor when it matters the most.

• Stand out with your brand proposition
• Make the most of social media
• Compelling messaging around sustainability and social issues
• Data to inform branding and messaging

Day two: International marketing and engagement

Day two focused on building strategies to attract new international students, from accessing new markets to conversion and communication styles. We covered using global student and alumni networks to create a compelling narrative for prospective students. Delegates explored how to position themselves as an attractive option for students all over the world.

• Deliver digital marketing campaigns to international audiences
• Adapt brand messaging for international markets
• Authentic storytelling to strengthen your brand
• Harness the power of the student voice and alumni networks
• Build your brand in emerging international markets

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