Cut through the noise: Build a university brand to stand out
20–21 April 2023 The Frederick Douglass Centre, Newcastle University, UK
HashtagHigherEd UK is a dedicated forum for higher education marketing and communications professionals to come together and share best practices in communication, marketing and branding strategies in a crowded and dynamic landscape.
Day one: Cut through the noise
Day one delivered advice and best practice on adapting your communication style for the next generation. Featuring the brands that Gen Z connect with the most, delegates discovered how to build a brand that attracts new students and position themselves as a disruptor when it matters the most.
Stand out with your brand proposition
Make the most of social media
Compelling messaging around sustainability and social issues
Data to inform branding and messaging
Day two: International marketing and engagement
Day two focused on building strategies to attract new international students, from accessing new markets to conversion and communication styles. We covered using global student and alumni networks to create a compelling narrative for prospective students. Delegates explored how to position themselves as an attractive option for students all over the world.
Deliver digital marketing campaigns to international audiences
Adapt brand messaging for international markets
Authentic storytelling to strengthen your brand
Harness the power of the student voice and alumni networks
Build your brand in emerging international markets
"With speakers ranging from marketers, communications experts to internationalists, delegates will leave with the full picture of how to best communicate about their university in today’s globalised world."
Christopher Cripps Senior adviser of global engagement and diplomatic affairs Sorbonne University
High-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. To register your interest in speaking at a THE event, please click below to access the speaker application form.
Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. We bring together university and academic leaders with politicians and business chiefs to share best practice and innovation in the development of world-class universities.
We offer unrivalled and consistent quality of content, senior-level networking, and a legacy of debates and discussion hosted within the agenda. Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global HE community.
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