- Building and protecting institutional reputation
- Strategic communications, storytelling and brand leadership
- Managing crises, misinformation and emerging reputational risks
- Strengthening influence with students, policymakers, partners and the public
- Measuring reputation and demonstrating institutional values
- Understanding evolving student behaviors and decision-making
- Using market intelligence and audience insights to inform strategy
- Responding to demographic change and enrolment challenges
- Strengthening engagement with prospective students, alumni and key stakeholders
- Demonstrating impact through evidence-based decision-making
- Practical applications of AI across marketing and communications
- Governance, risk management and responsible AI adoption
- Enhancing audience engagement, visibility and marketing performance
- Preparing teams, capabilities and organizational culture for change
- Navigating the reputational implications of emerging technologies
- Chief Marketing Officers
- Chief Communications Officers
- Vice Presidents of Marketing and Communications
- Directors of Marketing, Communications, Brand Strategy and Digital Strategy
- Managers for Marketing, Communications, Digital Marketing, Student Recruitment and Content
Where marketing drives growth
HigherEd Connect US 2027 brings together senior marketing, communications, brand and reputation leaders from across US higher education to share ideas, tackle common challenges and learn from institutions leading the way.
Drawing on expertise from Inside Higher Ed, Times Higher Education, dataHE and the THE World 100 Reputation Network, the event combines practical case studies, strategic insight and valuable peer-to-peer networking.
Attendees will leave with fresh ideas and actionable approaches to strengthen reputation, build trust, engage audiences and demonstrate the impact of marketing and communications across their institution.
attendees
organizations and universities
speakers
Themes the agenda will focus on
Trust, reputation and institutional influence
Engagement, growth and market intelligence
AI, innovation and future readiness
Who is the event for?
HigherEd Connect US is designed for higher education professionals responsible for shaping how their institution is seen, understood and engaged with.
Senior institutional leaders
Strategic leaders
Marcomms and recruitment professionals
Highlights from 2024 in Pittsburgh, PA
Building on the legacy of HashtagHigherEd US
Book your ticket now to secure the best price
20% discount for groups of 3+ with promo code GROUP
Partners
Opportunities to get involved
Attend as a delegate
Gain practical insights from global higher education leaders, connect with peers and partners across the sector, discover innovative solutions and stay ahead of emerging issues. Book your ticket.
Speak in a session
Our high-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. Submit a speaker application.
Join as a partner
Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global higher education community. Explore opportunities.
Copyright © 2027 Times Higher Education (THE). All rights reserved.
.png)
