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Amplify institutional identity in a digital-first world
HashtagHigherEd US is a dedicated forum for higher education professionals in marketing and communications to unite in sharing best practice and strategies that amplify institutional identities in a digital-first world.
The event will convene market-leading speakers and industry experts across the US for conversations on the most common challenges in marketing, communications, branding, and recruitment.
The two-day agenda will investigate what constitutes successful campaigns and practices. From designing effective social media campaigns that will resonate with the next generation of students, to empowering marketing teams through meaningful restructuring and organizational change, attendees will benefit from curated panel discussions, case studies, workshops, and small-group networking sessions that facilitate a dialogue between campus departments and amplify their institutional brand.
250+
attendees
70
speakers
30
hours of content
Agenda themes
Marketing and communications for 2025 and beyond
Explore trends in marketing, branding, and communications in the higher education ecosystem. This track will examine how marketing practitioners can create a stronger social media presence to enable a wider and more inclusive digital reach for the next generation, and implement plans that sensitively address current affairs and wider societal change. Sessions will bring into focus:
• Incorporating AI and innovative tools into intelligent marketing strategies
• Creating campaigns targeting non-traditional students as a buffer against the higher education enrollment cliff
• Producing more relatable messaging regarding social and sustainability issues
• Harnessing student, faculty and alumni input to build an authentic brand
Leadership and innovation in institutional marketing
Sessions within this track will examine how marketing and communications leaders across all types of institutions can successfully navigate shifts and trends in an ever-changing sector. From creating effective mentorship models to revitalize existing teams on campuses, to implementing data-driven strategies that can identify, target, and engage ideal student prospects in the digital ecosystem, these discussions will include:
• Navigating rebranding for a new generation of students
• Using data to inform communication strategies
• Empowering marketing teams with meaningful restructuring and organizational change
• Producing strategies that help combat university perception challenges and reputational recovery
Partners
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Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. Attendees share best practice and innovation in the development of world-class universities. Find out more.
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