- Incorporating AI and innovative tools into intelligent marketing strategies
- Creating campaigns targeting non-traditional students as a buffer against the higher education enrollment cliff
- Producing more relatable messaging regarding social and sustainability issues
- Harnessing student, faculty and alumni input to build an authentic brand
- Navigating rebranding for a new generation of students
- Using data to inform communication strategies
- Empowering marketing teams with meaningful restructuring and organizational change
- Producing strategies that help combat university perception challenges and reputational recovery
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- Discover key insights: Access the latest university performance data from around the globe
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Amplify institutional identity in a digital-first world
HashtagHigherEd US is a dedicated forum for higher education professionals in marketing and communications to unite in sharing best practice and strategies that amplify institutional identities in a digital-first world.
The event convened market-leading speakers and industry experts across the US for conversations on the most common challenges in marketing, communications, branding and recruitment.
The two-day agenda investigated what constitutes successful campaigns and practices. From designing effective social media campaigns that will resonate with the next generation of students, to empowering marketing teams through meaningful restructuring and organizational change, attendees benefitted from curated panel discussions, case studies, workshops and small-group networking sessions that facilitated a dialogue between campus departments to amplify their institutional brand.
250+
attendees
70
speakers
30
hours of content
Agenda themes
Marketing, communications, and enrollment for 2025 and beyond
These sessions examined how marketing practitioners can create a stronger social media presence to enable a wider and more inclusive digital reach for the next generation, and implement plans that sensitively address current affairs and wider societal change.
Innovation and leadership for a new generation of marketing
These sessions examined how marketing and communications leaders across all types of institutions can successfully navigate shifts and trends in an ever-changing sector. We explored creating effective mentorship models to revitalize existing teams on campuses, and implementing data-driven strategies that can identify, target and engage ideal student prospects in the digital ecosystem.
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