HashtagHigherEd US is a dedicated forum for higher education professionals in marketing and communications to unite in sharing best practice and strategies that amplify institutional identities in a digital-first world.

The event convened market-leading speakers and industry experts across the US for conversations on the most common challenges in marketing, communications, branding and recruitment.

The two-day agenda investigated what constitutes successful campaigns and practices. From designing effective social media campaigns that will resonate with the next generation of students, to empowering marketing teams through meaningful restructuring and organizational change, attendees benefitted from curated panel discussions, case studies, workshops and small-group networking sessions that facilitated a dialogue between campus departments to amplify their institutional brand.

Marketing, communications, and enrollment for 2025 and beyond

These sessions examined how marketing practitioners can create a stronger social media presence to enable a wider and more inclusive digital reach for the next generation, and implement plans that sensitively address current affairs and wider societal change.

• Incorporating AI and innovative tools into intelligent marketing strategies
• Creating campaigns targeting non-traditional students as a buffer against the higher education enrollment cliff
• Producing more relatable messaging regarding social and sustainability issues
• Harnessing student, faculty and alumni input to build an authentic brand

Innovation and leadership for a new generation of marketing

These sessions examined how marketing and communications leaders across all types of institutions can successfully navigate shifts and trends in an ever-changing sector. We explored creating effective mentorship models to revitalize existing teams on campuses, and implementing data-driven strategies that can identify, target and engage ideal student prospects in the digital ecosystem.

• Navigating rebranding for a new generation of students
• Using data to inform communication strategies
  
• Empowering marketing teams with meaningful restructuring and organizational change
• Producing strategies that help combat university perception challenges and reputational recovery

Speak

Our high-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. Submit a speaker application.

Sponsor

Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global higher education community. Explore available opportunities.

Host

Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. Attendees share best practice and innovation in the development of world-class universities. Find out more.

Be a part of our thriving community. Join the THE Events Network for an annual cost-saving fee.

• Save on events: Free and discounted tickets to all our events
• Grow your network: Join a community of thought-leaders and build relationships with industry peers
• Discover key insights: Access the latest university performance data from around the globe
• Feel connected and informed: Attend in-person events, join live discussions online and watch webinars on-demand
• Access bespoke content: Receive a tailored post-event email with resources and editorial coverage

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