Entering its fifth year, HashtagHigherEd UK is a dedicated forum for higher education marketing, communications and student recruitment professionals to unite in sharing cutting-edge ideas that embolden a university’s brand.

This event brought together market-leading experts for conversations on shared challenges and opportunities in marketing, communications, branding and global recruitment.

Over two days, leaders shared examples of industry-leading strategy and best practice. Delegates explored how to build and measure reputation, leverage data and digital innovation, navigate the policy and regulatory landscape, and secure internal buy-in for strategic initiatives.

From conversations around strategic brand positioning and lessons learnt from successful campaigns to insights on international recruitment data and trends, delegates benefited from curated panel discussions, case studies, workshops and small-group networking sessions.

More than a campaign showcase, the programme offered insight into the strategic thinking shaping institutional brand and recruitment decisions, both at home and internationally.

Branding, marketing and communications

• Ensuring messaging is accompanied by the appropriate data to prevent overpromising and ensure OFS standards are met.
• Staying on top of demographic shifts in undergraduate cohorts, such as recruiting and retaining students whose lives don’t revolve around campus life.
• Standing out in a competitive market without relying on brand prestige, and protecting brand identity whilst being collaborative.
• Using data and reputation metrics to get buy-in from senior leaders in a challenging financial environment.

International student recruitment

• Understanding how the instability of global geopolitics and UK immigration policy is shaping student choices, and which regions universities are directing their resources in response.
• Rebuilding the UK’s global study brand through mutual advocacy.
• Managing reputational and financial risk in emerging markets, including meeting concerns about applicant quality and intent, visa rejections and currency instability.
• Demonstrating that universities care about outcomes, not just income, through better cost of living, language and post-arrival support.

Speak

Our high-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. Submit a speaker application.

Sponsor

Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global higher education community. Explore available opportunities.

Host

Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. Attendees share best practice and innovation in the development of world-class universities. Find out more.