Creating bold brands for the universities of tomorrow

31 March – 1 April 2025
Lancaster, UK

HashtagHigherEd UK is a dedicated event for higher education marketing, communications and student recruitment professionals to unite in sharing cutting-edge ideas of best practice that embolden a university’s brand.

This event will bring together market-leading experts for conversations on the most common challenges in marketing, communications, branding and recruitment. Over two dynamic days, we will explore examples of successful campaigns and practices.

From empowering admissions and marcomms teams with meaningful restructuring and organisational change to navigating the immigration landscape under a new government, delegates will benefit from curated panel discussions, case studies, workshops and small-group networking sessions that facilitate collaboration and dialogue across campus teams to achieve meaningful results.

Agenda themes

Marketing, branding, and communications

Explore recent developments in marketing, branding and communications in the higher education space. This track will examine how teams can break down silos across campus departments to create unified, inclusive and impactful social media and communications campaigns that increase reach and leverage brand awareness.

Crafting holistic and consistent campus-wide social media and branding strategies
Elevating diverse voices with inclusive marketing and communications strategies
Effectively managing potentially hostile moments on social media
Identifying areas for professional development and mentorship within teams

International student recruitment 

Discover how universities can position their institutions as attractive study destinations for prospective students worldwide. Sessions in this track will explore how international recruitment continues to be a priority for universities across the UK by examining recruitment strategies that respond to constantly changing policies and financial challenges.

Designing campaigns that can achieve stable and sustainable long-term international growth
Understanding through market research what students value most in a UK education to shape offerings
Exploring evolving political contexts for international recruitment and the implications for the sector
Balancing recruitment priorities with local community impact

Book your ticket now to secure the best price

20% discount for groups of 3+ with promo code GROUP

Partners

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Speak

Our high-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. Submit a speaker application.

Sponsor

Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global higher education community. Explore available opportunities.

Host

Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. Attendees share best practice and innovation in the development of world-class universities. Find out more.

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Save on events: Free and discounted tickets to all our events
Grow your network: Join a community of thought-leaders and build relationships with industry peers
Discover key insights: Access the latest university performance data from around the globe
Feel connected and informed: Attend in-person events, join live discussions online and watch webinars on-demand
Access bespoke content: Receive a tailored post-event email with resources and editorial coverage