- Crafting holistic and consistent campus-wide social media and branding strategies
- Elevating diverse voices with inclusive marketing and communications strategies
- Effectively managing potentially hostile moments on social media
- Identifying areas for professional development and mentorship within teams
- Designing campaigns that can achieve stable and sustainable long-term international growth
- Understanding through market research what students value most in a UK education to shape offerings
- Exploring evolving political contexts for international recruitment and the implications for the sector
- Balancing recruitment priorities with local community impact
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HashtagHigherEd UK is a dedicated event for higher education marketing, communications and student recruitment professionals to unite in sharing cutting-edge ideas of best practice that embolden a university’s brand.
The event brought together market-leading experts for conversations on the most common challenges in marketing, communications, branding and recruitment. Over two dynamic days, we explored examples of successful campaigns and practices.
From empowering admissions and marcomms teams with meaningful restructuring and organisational change to navigating the immigration landscape under a new government, delegates benefited from curated panel discussions, case studies, workshops and small-group networking sessions that facilitated collaboration and dialogue across campus teams to achieve meaningful results.
226
attendees
111
organisations and universities
50
speakers
Agenda themes
Marketing, branding and communications
Explore recent developments in marketing, branding and communications in the higher education space. This track examined how teams can break down silos across campus departments to create unified, inclusive and impactful social media and communications campaigns that increase reach and leverage brand awareness.
International student recruitment 
Discover how universities can position themselves as attractive study destinations for prospective students worldwide. This track explored how international recruitment continues to be a priority for universities across the UK by examining recruitment strategies that respond to constantly changing policies and financial challenges.
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A superb event with insightful topics covered and a diverse delegate pool bringing a wide variety of expertise, knowledge and practical takeaways, I will be back next year! – Daniel Hinkley, Co-founder and Director, CampusConnect |
Session highlights
Opening remarks from our host partner
In a time of shifting student expectations, innovative tools and global competition, the role of marketing, communications and recruitment professionals has never been more critical, or complex.
Join Professor Andy Schofield, Vice-Chancellor of Lancaster University, as he kicks off HashtagHigherEd UK 2025. The conference's sessions will explore two core themes: marketing, branding and communications, and international student recruitment.
The growing demand for games education and how education marketers should respond
Touching more than 85% of consumers, there are few things more universal than video games. Student demand for gaming-related courses is growing, especially internationally. Computer gaming and design is now the third most popular subject area considered for university study in the UK – are we making the most of the moment?
Join Kyle Campbell, Founder of Education Marketer and Nintendo Friends in HE, for an epic side quest to the heart of the UK’s games industry. Discover the scope of gaming’s potential in the UK, how universities are attracting games talent, and why marketers need to give themselves permission to play in this rapidly growing category.
Creating a holistic marketing and communications strategy throughout campus
A common issue for marketing and communications teams is the plethora of social media accounts employed across the campus. How do we cohesively manage branding and strategy across all these accounts to maintain the identity of an institution?
Join Sarah-Jean Ng, Social Media Manager at the University of Cambridge, to explore solutions to creating a coordinated portfolio-wide strategy that links disparate accounts to add value for students while ensuring that each account keeps its own identity. This workshop session will combine a panel of experts and facilitated small-group discussions with the audience.
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