In a time of unprecedented global change, our theme for the THE World 100 Annual Conference 2026 reflects our collective commitment to connection, collaboration and agility. As universities navigate increasing scrutiny, evolving stakeholder expectations and rapid technological change, building trust and protecting institutional reputation has never been more important.

We explored fresh perspectives and innovative responses to the challenges facing global higher education today.

The conference was an opportunity to:

• Discover the latest global best practices in reputation management
• Connect and collaborate with peers from across the world in a relaxed and inspiring environment
• Gain insights from leading voices in higher education and commerce, including experts from top global universities and key influencers shaping the sector’s future

Reputation, comms and engagement

Those serving as the bridge between a university, its students, staff, local communities and the media

Reputation and strategy

Those responsible for the perception of a university's quality and value

Institutional leadership

Those managing the governance, strategic direction and academic oversight of a university

 Explore the agenda