18–20 June 2025
London, UK

Purpose, politics and the power of perception:
Building and protecting reputation in a rapidly evolving higher education landscape

We are excited to announce that year's THE World 100 Reputation Academy for global universities will be organised in partnership with King's College London.

The academy is an intensive practical training programme that helps institutions around the world improve their knowledge of university reputation and develop effective strategies to build a global profile.

It is aimed at professional communications, marketing and international staff as well as leaders overseeing reputation. Delegates gain practical and strategic skills to strengthen reputation, deepen brand distinction and build awareness.

This year’s agenda has been refreshed to reflect the rapidly evolving higher education landscape. Sessions will explore topics including the latest industry trends and perceptions, geopolitical shifts, strategic planning, brand and reputation management in times of uncertainty, impact measurement, navigating the new AI era, the importance of joined-up working, evolving organisational structures, and much more.

Trainers

Our high-quality trainers will deliver the best practices and solutions to help your university develop its reputation strategy.

Tracy Chalk

Chief Marketing and Communication Officer

University of Technology Sydney

Shirley Chong

Director of Communications, Public Relations and Institutional Research

City University of Hong Kong

Andrea Farquhar

Chief Executive of Internal and External Communications

McMaster University

Abi Kelly

Director of International Engagement and External Relations

RCSI University of Medicine and Health Sciences

Fiona Morrison

Strategic Marketing Director for Consultancy

THE

Tania Rhodes-Taylor

Executive Director of Communications and External Affairs

King’s College London

Andy Simmons

Director of University Marketing

The University of Manchester

About the organisers

The THE World 100 Reputation Network is a professional network connecting leading universities focused on growing their global profile and exploring communications, strategy, crisis, marketing and international engagement.

Membership is on an institutional level and is exclusive to universities in the top 200 of THE, QS, ARWU, or US News and World Report Rankings, the top 100 of the THE Impact Rankings or the top 100 of the THE and QS Young University rankings.

Visit W100's website

Times Higher Education (THE) is the data provider underpinning university excellence in every continent. Our data and benchmarking tools are used by many of the world’s most prestigious universities to help them achieve their strategic goals.

From powerful, data-driven insights and strategic consultancy support to agenda-setting events and hiring solutions, our products and services enable everyone in higher education to make smarter, more informed decisions.

Visit THE's website

Book your ticket now to transform your university's reputation and empower your team for success

10% discount for groups of 2 with promo code GROUP10

20% discount for groups of 3+ with promo code GROUP20

Partners

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Speak

Our high-quality trainers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. Submit a speaker application.

Sponsor

Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global higher education community. Explore available opportunities.

Host

Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. Attendees share best practice and innovation in the development of world-class universities. Find out more.