13 February 2024
Al Ain, UAE

Managing and measuring institutional reputation

The inaugural THE MENA Reputation Forum brought together thought-leaders from across the region and beyond to discuss the importance of building and maintaining institutional reputation within a global context.

Delegates discussed strategies and best practice around reputation, branding, communications and marketing. Keynotes, panel discussions and case study sessions explored the vital role that reputation plays in the success of an institution.

The event uncovered the connection between reputation and rankings and delivered strategies for establishing your university brand in a crowded and dynamic landscape. Delegates learned about how they can manage and measure reputation, and use it to enhance communication with prospective students, alumni and donors.

The event also featured the exclusive live reveal of the THE World Reputation Rankings 2023 accompanied the following day by a detailed masterclass that explored the latest data and identified the best-performing institutions.

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As host partner, your institution will lead the discourse and position yourself as a key innovator amongst business, industry, NGOs and government by highlighting your work and best practices. It’s an unrivalled opportunity to increase your brand exposure to influencers and policymakers.

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