13 February 2024
Al Ain, UAE

Managing and measuring institutional reputation

The inaugural THE MENA Reputation Forum will bring together thought-leaders from across the region and beyond to discuss the importance of building and maintaining institutional reputation within a global context.

Delegates will discuss strategies and best practice around reputation, branding, communications and marketing. Keynotes, panel discussions and case study sessions will explore the vital role that reputation plays in the success of an institution.

The event will uncover the connection between reputation and rankings and deliver strategies for establishing your university brand in a crowded and dynamic landscape. Learn about how you can manage and measure your reputation, and use it to enhance communication with prospective students, alumni and donors.

The event will feature the exclusive live reveal of the THE World Reputation Rankings 2023 on 12 February, accompanied the following day by a detailed masterclass to explore the latest data and identify the best-performing institutions.

Agenda themes

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THE’s events offer unrivalled and consistent quality of content, senior-level networking, and a legacy of debates and discussion hosted within the agenda. Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global higher education community.

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As host partner, your institution will lead the discourse and position yourself as a key innovator amongst business, industry, NGOs and government by highlighting your work and best practices. It’s an unrivalled opportunity to increase your brand exposure to influencers and policymakers.

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