HashtagHigherEd UK is a dedicated event for higher education marketing, communications and student recruitment professionals to come together and share best practice communication, marketing and branding strategies to amplify institutional identity.

Market-leading speakers and experts discussed the most common challenges in marketing, communications, branding and recruitment. Over two days, we explored examples of successful campaigns and practices.

Attendees joined us for HashtagHigherEd UK 2024 in Newcastle for curated panel discussions, workshops and small-group networking sessions to design effective social media outputs that resonate with the next generation of students and produce campaigns that reach new international audiences.

Marketing and branding for 2025 and beyond

• Explore developments in marketing, branding and communications in the higher education space
• Create a stronger social media output to ensure greater digital reach to the next generation
• Implement a communications plan that sensitively addresses current affairs and wider societal change
• Involve the whole campus population in a university’s brand management
• Create campaigns that target non-traditional students
• Leverage sustainability to target new students
• Incorporate AI to develop intelligent marketing strategies

International student recruitment for a new generation

• Discover trends in international student recruitment and how to position yourself as an attractive choice for students
• Explore how to modify campaigns to reach new international audiences
• Diversify strategies to increase engagement from students outside the UK
• Focus marketing campaigns to attract international students
• Create university responses to new governmental policies
• New markets for international recruitment
• Work alongside agents and partners to streamline marketing and recruitment efforts

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Speak

Our high-quality speakers are essential to ensuring our events engage audiences and provide relevant, up-to-date and innovative content for our delegates. Submit a speaker application.

Sponsor

Strategically engage with your target audience by exposing your brand, industry knowledge and thought leadership to the global higher education community. Explore available opportunities.

Host

Our events gather outstanding thought leaders to learn, network, and share knowledge and experience. Attendees share best practice and innovation in the development of world-class universities. Find out more.

Be a part of our thriving community. Join the THE Events Network for an annual cost-saving fee.

• Save on events: Free and discounted tickets to all our events
• Grow your network: Join a community of thought-leaders and build relationships with industry peers
• Discover key insights: Access the latest university performance data from around the globe
• Feel connected and informed: Attend in-person events, join live discussions online and watch webinars on-demand
• Access bespoke content: Receive a tailored post-event email with resources and editorial coverage

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